Frequently asked questions

What is the MLA Updates event about?  

The MLA Updates will be a day of presentations, displays and demonstrations bringing levy payers up to speed on MLA and ISC investments and progress against our 2025 Strategic Plan.   It is important for MLA to provide an update on how its investments are creating positive impact for the red meat industry, and also enable stakeholders to interact with MLA staff.  

What is ‘sustainability from paddock to plate’ about?  

This year, the theme of MLA Updates is ‘sustainability from paddock to plate’.  MLA has delivered never-before-seen gains to the Australian red meat industry with the help of producers in the paddock all the way to consumers putting Australian red meat on their plate. Through bold and strategic investments, MLA has boosted industry’s progress towards our shared goal of doubling the value of Australian red meat sales by 2030 with solutions and technology that embrace sustainability and set you up for success. The past 12 months has been increasingly challenging for our red meat producers. This is why it is important we are continuing to research, develop and adopt solutions and technology that will drive industry prosperity and overcome challenges both on-farm and off-farm.

Where is the event being held? 

The event will be held at the Fosterville Gold Exhibition Centre at the Bendigo Showgrounds, 42 – 47 Holmes Road, Bendigo, Victoria.

How long does the event run for? 

The event is a single-day event being held on Thursday 23 November 2023. The day will commence at 10.00am (with sign-ins opening at 9:00am) and conclude at 6.30pm. 

What does the day include? 

MLA Updates is an interactive day of presentations and demonstrations that will highlight MLA’s investments and progress against the MLA Strategic Plan 2025.  ​MLA staff will be on hand to interact with attendees and assist with MLA tools and services. ​The day will conclude with a sundowner networking session. 

Who will be presenting in the morning plenary session?  

The plenary session will include presentations from MLA’s Managing Director Jason Strong and this years’ Keynote Speaker Holly Kramer (Woolworths Group Board Director), with Tom Bull (LAMBPRO) and Iain Bruce (Western Plains Beef) joining in for a panel session. The plenary session will include a Q&A session with each of the speakers. 

What can we see being demonstrated? 

Interactive demonstrations with accompanying talks will be hosted in the Fosterville Gold Exhibition Centre to showcase the work of MLA’s research, development and adoption (RD&A) programs as well as those of its subsidiary, Integrity Systems Company (ISC).  These showcases will include information and displays centred around the following topics: 

  • industry's carbon neutral by 2030 (CN30) initiative
  • improving soils 
  • market insights
  • boosting on-farm productivity
  • ag-tech
  • genetics
  • electronic National Vendor Declaration (eNVD)
  • Meat Standards Australia (MSA)
  • heifer management.

MLA Product & Business Development Manager and Corporate Chef, Sam Burke, and MLA Retail and Corporate Butcher, Doug Piper, will also be delivering a guided breakdown for transforming trends into menus.

How do I register? 

Registrations are now open until the day of the event. The event is free to attend. Register using the green button below:

Each attendee should complete their own registration as this will ensure the organisers have the correct information for seating allocations and catering purposes.  The preference is for everyone to register themselves, however you can register for others if they agree to provide you with their email address and agree to the terms and conditions of registration.  Each registration will receive an email confirmation to the email supplied, including a calendar placeholder for the day. 

I am having trouble registering for the event, what do I do? 

For assistance, email or phone 1800 023 100. 

I have registered but can no longer attend the event, what do I do? 

To cancel your registration email

Once the event is over, will I have access to the materials and recordings of the presentations? 

Yes. You will receive an email following the event which will include links to recordings of each presentation at the event, along with some other useful resources.  Recordings of presentations will also be available at

I am not an MLA member; can I still register?  


Will there be parking onsite on the day? 

Yes, there is ample free parking available. MLA staff will be on hand to direct cars. 

Can I advise the organisers of my dietary requirements? 

Yes, when you complete your registration, please ensure you complete the dietary requirements section on the form. 

Do I need to register for the sundowner networking event to be held as part of this? 

Yes, when completing your registration form please ensure you confirm your attendance for the two-hour networking event for catering purposes.  

We look forward to welcoming you to MLA Updates 2023.