With one webinar being held every Monday from 18 October to 15 November 2021, this series will focus on major initiatives that are set to help double the value of red meat sales by 2030.
A number of game-changing innovations and achievements have contributed to our industry’s prosperity over the years – genetics and genomics, objective measurement and processing automation, world-leading integrity systems and ground-breaking marketing campaigns to name a few...
...but how do we continue to unlock value from existing programs and deliver new initiatives to double the value of red meat sales?
It requires us to be bolder, to aim higher and to maintain a razor-sharp focus on the end game.
Find out how MLA is working with industry to create real, tangible impact.
Understanding and responding to market and consumer-driven needs is key to exceeding customer expectations and growing a more profitable red meat industry. Learn more about the innovations that are modernising our supply chains. Understand how leveraging feedback and connecting data is delivering greater industry benefits now and into the future.
As sales and media channels become more fragmented, it is increasingly difficult to reach and engage consumers. Join this webinar to hear how MLA is reshaping its domestic and international marketing programs to stay relevant and drive more impact from marketing investments.
Find out how industry partnerships are being used to tackle some of industry’s big complex issues while contributing to doubling the value of red meat sales and positioning Australia as a trusted source of protein through its sustainability investments.
In this webinar, hear of the key activities MLA is undertaking in partnership with industry to share the positive, real story about Australian red meat and how the industry is tackling myths on topics such as the environment, animal welfare, nutrition and plant-based fake meats.
Our integrity systems protect the Australian red meat and livestock industry’s disease-free status and underpin the marketing of Australian product as clean, safe and traceable. Join this webinar to hear about the strategy that is driving impact across our supply chains to strengthen the integrity systems and create efficiencies through the eNVD – our digital industry consignment system.