Program
Explore the program for MLA Updates on 20 November 2025.
Click on the topic title to find out more about each session and who is speaking.
- MORNING
- AFTERNOON
Registration and showcase opens (including tea and coffee on arrival)
MLA Managing Director Michael Crowley outlines MLA’s vision for the future and how MLA will drive producer and industry prosperity.
Q&A session facilitated by:
Pip Courtney.
What policy issues face the industry? What are the biggest opportunities? How do the peak bodies represent levy payers, drive policy and advocate on behalf of the industry?
Facilitated by:
Pip Courtney
We’ll explore what’s shaping the global red meat industry, the shifting dynamics of international trade and market access, and opportunities for Australian producers as global appetite for Australian red meat expands.
MLA strategically invests in marketing to drive both domestic and international demand through targeted campaigns and business development activities. Discover MLA’s work is increasing the demand for Australian red meat in the face of stiff competition.
Session led by:
MLA General Manager International Markets Andrew Cox
MLA General Manager Marketing and Insights Nathan Low
We explore the role of strategic investments in research, development, and adoption to ensure the long-term productivity and resilience of Australia’s agricultural sector. With a focus on accelerating the uptake of innovation for livestock productivity, pasture optimisation and supply chain efficiencies, panelists will share insights on:
- How targeted R&D can future-proof farming systems and supply chains.
- Strategies to overcome barriers to adoption
- Real-world examples of transformative technologies improving supply chain outcomes.
Session led by:
MLA General Manager Research, Development and Adoption Sarah Strachan
Panel speaker:
JBS Australia Head of Innovation & Industrial Engineering – Southern Sean Starling
From the paddock to the processor, we’ll also tackle the emerging role of artificial intelligence, data and technological development on-farm—its challenges, its potential, and what producers can do next to harness its power.
Session led by:
Integrity Systems Company Chief Executive Officer Jo Quigley
Panel speakers:
Agriwebb Vice President of Research & Development Kenny Sabir
JBS Australia General Manager Marketing & Innovation Michael Finucan
Partner at Cultiv8 Group Johnathon Quigley
Infarm Managing Director Jerome Leray
Sam Burke presents his subway-style lamb sandwich.
Learn how the red meat industry is unlocking new value through innovative product development and where emerging opportunities are aligning with the consumer nutritional needs.
Hear about MLA’s initiatives such as verified storytelling, school-based education programs, and the Red Meat Ambassador program are strengthening community support and trust in the industry, as well as developing the future workforce and cultivating leadership to ensure the long-term prosperity of the red meat industry.
Session led by:
MLA General Manager Communications Allison Lee
Panel speakers:
MLA Manager Program Manager Food Innovation John Marten
MLA Group Manager Food & Nutrition Monique Cashon
Meat Standards Australia (MSA) is transforming how red meat producers measure success, shifting focus from yield alone to eating quality that delivers real market value. This session explores how the MSA grading system consistently meets consumer expectations, boosts carcase performance, and unlocks premium returns.
Creating and capturing value along the supply chain is central to a more profitable red meat industry. MSA continues to deliver value to producers who can deliver consistent red meat eating quality.
As research unlocks objective tools to measure other attributes such as yield and carcase health, quantifying true carcase value can become a reality.
Dive into the latest tools connecting data from paddock to processor, strengthening market signals and building trust through verified livestock credentials. It’s about turning quality into profit and staying ahead in a competitive global market.
Session led by:
MLA General Manager Research, Development and Adoption Sarah Strachan
Panel speakers:
Thomas Foods International Group Manager Marketing Brad DeLuca
Our keynote speaker will share their five-year strategic outlook for the Australian red meat industry.