Creating value across the supply chain
Topic: Update on MLA Strategy and key investments
Keynote speaker
Panel speaker
Panel speaker
Panel speaker
Panel speaker
Showcasing the latest research, insights and technologies
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Markets - What's happening?
Find out what's happening with supply forecasts for cattle and sheep, market access status in key markets, and what's being done to build demand for beef and lamb in both in Australia and export markets. But there's more than just fresh meat, with opportunities in the development of innovative value added products creating and capturing more value from livestock products.
Leveraging genetics within the supply chain
Join a live demonstration to find out about how livestock producers can leverage genetics to improve productivity and profitability along the supply chain. This demo will showcase and explain a range of sheep genetics tools available including Australian Sheep Breeding Values (ASBV's), recently released Indexes, flock profile tools and emerging genomic products. There will be a genetics tool suitable for everyone.
Livestock Production Assurance
What it is and why we need it.
LPA underpins our market access and provides evidence of production history when transferring livestock through the supply chain. Learn about the recent changes, the assessment process, voluntary modules of the LPA, and understand the importance of preparing your livestock for safe, legal and humane transport within Australia
And many other important topics that will build awareness as to how red meat industry participants can create more value across the supply chain.
And many other important topics that will build awareness as to how red meat industry participants can create more value across the supply chain.
What’s on display?
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MLA Services Hub
Get support with:
- myMLA
- membership enquiries
- general MLA enquiries.
Integrity Systems Hub
Visit for:
- eNVD technology support
- LPA help and guidance
- Help with the NLIS.
R&D In Action Hub
Find out about:
- the new livestock Transport Hub
- forage shrub systems
- heat stress/edible shelter
- Producer Demonstration Site and Sheep Links projects.
Sustainability Hub
Find out about:
- Environmental Credentials for Grassfed Beef
- on-farm info: natural capital, emissions intensity and more
- the Australian Beef and Sheep Sustainability Frameworks.
Live Export Hub
Visit us to:
- participate in a virtual reality demo taking you on the journey of a live export animal
- speak with MLA and LiveCorp representatives about the live export industry.
Technologies On-Farm Hub
Find out about:
- digital tools to use on-farm e.g. Foragecaster, Australian Feedbase Monitor and Ag Tech ROI
- drone mustering
- virtual fencing.
Genetics Hub
Get updates on:
- breeding values
- commercial tools for sheep
- shedding sheep
- BredWell FedWell program.
MSA Hub
Visit for updates on:
- beef and sheep MSA
- objective measurement equipment
- making the most of myFeedback.
Marketing & Insights Hub
Visit for:
- resources from our key marketing programs such as recipe booklets and nutrition information
- a look at our recent campaigns.
Value Added Products
Hear about our new consumer-based products:
- nutraceuticals
- lamb co-products and small goods
- functional foods
- collagen sachets
Australian Good Meat
Hear about our:
- Red Meat Ambassadors
- community engagement
- school education program.
Government and Industry Bodies
Talk to:
- Department of Primary Industries and Regional Development
- Grower Group Alliance
- Cattle Australia
- Sheep Producers Australia
- Australian Livestock Exporters’ Council (ALEC)
- Goat Industry Council of Australia (GICA).
Travel and venue information – Claremont, WA
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