Towards 2030: Driving prosperity through productivity, profitability and sustainability
Showcasing the latest MLA research, insights and technologies
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Presentations, displays and demonstrations
MLA Updates will feature presentations, displays and demonstrations for producers and the broader industry along the red meat supply chain.
The event also features a range of showcases and livestock practical demonstrations from MLA’s Research & Development, Adoption, Marketing, and Integrity Systems Company teams.
The event also features a range of showcases and livestock practical demonstrations from MLA’s Research & Development, Adoption, Marketing, and Integrity Systems Company teams.
Great day
"Great day, I think important to touch base with producers and inform them of trends and the work being done by MLA and industry."
A successful day
"Really good amount of MLA information and explainers which were a highlight. Overall - a great job and... a successful day."
Really enjoyed the presentations
"An incredible day! As a red meat ambassador I truly enjoyed the day to connect & communicate with many MLA staff & industry representatives. Felt very welcome & enjoyed the presentations. Really enjoyed the presentations, stalls & the food was incredible! A day everyone in the red meat industry should consider being part of."
Opportunity to engage
"Overall it was a great experience - [we] appreciated the opportunity to engage with red meat producers and industry stakeholders and to hear about the innovative work being done by MLA."
Well balanced
"I thought the event was well balanced and offered both strategic and tactical level information in an engaging way."
Support from industry
"I was very impressed with the running of the event. The support from industry attendance is a reflection of the trust they have in MLA. Well done."
What’s on display?
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MLA central helpdesk
Get support with:
- myMLA
- Membership enquiries
- General MLA enquiries
Integrity Systems Company hub
Visit for:
- eNVD technology support
- LPA help and guidance
- Speak to our team about the NLIS Data Uplift Project
- Talk to our experts about onfarm compliance traceabilty
Adoption in action
Find out about:
- Producer Demonstration Site case studies and Sheep Links projects.
- Drought tools
- SA wilds dogs
- Southern Beef - Virtual fencing trial
- SA Livestock Sustainable Solutions Program
Australia’s net zero ambitions
Find out about:
- Sustainbilty awareness building
- Carbon storage and emissions avoidance
- Climate resilience
- The Australian Beef and Sheep Sustainability Frameworks
On-farm productivity
Find out about:
- Australian Pasture Genebank
- Sterile Insect Technique
- Shedding sheep breeds - quantifying reproductive performance
- Precisions Sheep Management Project
- Transport Hub
- Next gen. autogenous vaccines for bovine resp. disease
Multibreed genetic products
Get updates on:
- Health; common worm egg types
- Australian Sheep Breeding Values (ASBVs)
- Beef breeding value information
- The genetic progress being made to reduce methane emissions
- Interactive Sheep Genetics search site
Value-based marketing
Visit for updates on:
- Beef and sheep MSA
- Objective measurement equipment
- Making the most of myFeedback
- Excellence in Eating Quality Award winners
- Sheepmeat SOMA and microwave devices
Marketing and market insights
Visit for:
- Resources from our key marketing programs such as recipe booklets and nutrition information
- A look at our recent campaigns
- State of the Industry reports
- Market snapshots
- Aussie Meat Trade Hub
- Industry projections
Value-based marketing
Hear about our new consumer-based products:
- Lamb co-products and small goods
- Understanding Australian red meat's role in the future of health and wellness
- Beef bone disposition reports
Investing in our industry's people
Hear about our:
- Red Meat Ambassadors
- Australian Good Meat program
- School education program
- Nutrition program
- Social Media Academy
Peak industry bodies
Talk to:
- Local government bodies
- Peak industry bodies
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