2023 Event Bendigo

Held at the Bendigo Showgrounds, MLA Updates 2023 featured presentations, displays and demonstrations bringing farmers – and everyone along the red meat supply chain – up to speed on MLA’s investments in research, development and marketing.

The theme for 2023's event centred around ‘Sustainability from paddock to plate’, with a strong focus throughout the day on solutions and technology that embrace sustainability and set producers up for success.

MLA Updates 2023 also featured keynote speaker Holly Kramer, who addressed the event with a discussion about the increasing interest of corporates in sustainability throughout the supply chain, not only here in Australia, but also in our major export markets for Australian red meat.

In a following panel session, LAMBPRO’s Tom Bull, Western Plains Beef’s Iain Bruce and MLA’s Group Manager for Adoption & Commercialisation Sarah Strachan had a discussion on practical solutions for producers to be successful through embracing sustainability.

MLA Updates 2023 also included plenary sessions throughout the day, featuring a presentation from Jason Strong. There were also updates from MLA on marketing and insights, Meat Standards Australia, and presentations from MLA’s Corporate Chef and Retail and Corporate Butcher.

There was also a range of showcases and livestock practical demonstrations from MLA’s Research & Development, Adoption, Marketing, and Integrity Systems Company teams. Agriculture Victoria, Peak Industry Councils, and Rural Aid also participated in the showcase and presentations to provide information to participants on the wide range of services available to industry stakeholders.