Redefining resilience through growing market opportunities

MLA’s domestic and international market programs have supported the industry’s resilience throughout COVID-19.

Find out how MLA’s domestic market program fosters the prosperity of the industry by demonstrating the value of red meat to consumers and how MLA’s international markets program grows demand by maintaining and improving access, providing insights and promoting Australia’s superior points of difference.

Speakers and resources

• Introduction - Jason Strong, MLA Managing Director
  
  
• Maximising international market opportunities - Andrew Cox, MLA General Manager International Markets
  
  
• Graeme Howie, Dorper Lamb Company Managing Director
  • Dorper Lamb Company
  • MLA's Collaborative marketing program
• Tim Burvill, South Australian Cattle Co Managing Director
  • Kings and Queens brand
• Getting creative with domestic marketing during COVID-19 - Nathan Low, MLA General Manager Marketing and Insight
  • Australian Lamb ‘Lamb Legends’
  • Australian Beef MasterChef campaign
  • The Greatest Butcher on Your Block campaign featuring Jessica Rowe
  • Rare Medium Academy

Participant questions answered